Marsh’s New Visual Identity System

In 2011/2012 the Lippincott agency created a new global identity for Marsh & McLennan Companies that would be applied to all sub operating companies. In collaboration with the Marsh branding committee, which consisted of the Global Creative Director and a team of three other senior designers and art directors based in London, Manilla and Sydney, we produced a distinctive identity within the new visual system that set Marsh apart from its sister companies (Mercer, Guy Carpenter and Oliver Wyman), whilst retaining the overall family look. The new visual system was developed for all print, web and animated channels globally