Thomas Branco

A strategic, creative problem-solver, multi-faceted creative director with significant leadership experience managing cross-functional teams, vendors, and clients in design strategy, visual brand development and content creation. A record of producing high-quality creative work for Non-Profits and Fortune 500 companies that resonate with targeted markets. Develops new talent, and builds collaborative cross-functional teams with a relentless drive for quality. A constantly evolving skill set to implement new marketing strategies to meet ROI and KPIs across the company.

Experience

Guy Carpenter | 2017 – Present

Creative Director, Assistant Vice President

A worldwide Reinsurance Brokerage firm. Maintain the integrity of the visual brand and manage the design workflow for marketing. Manage a team of in-house design contractors, freelance artists, partners, and vendors. Directed external creative resources to develop effective concepts to meet strategy objectives. Enhanced the online client experience by leveraging design to elevate the digital touchpoints of the Guy Carpenter brand; developed and implemented new web components for real-time client pages and created a consistent brand experience. Provide monthly staff reports and project KPI milestone reports. Planned, designed, and executed a web content strategy that drove high traffic and contributed to meeting ROI on website traffic leads and unique visitors.

  • Managed, and directed the production build-out for c-suite events, consisting of environmental graphics, custom branding for demo videos, clings, and the “innovation hub” for client meetings and reception.
  • Responsible for all budgeting and scheduling of internal client work; delivering over 850+ projects annually.
  • Reinvigorated and strengthened the company’s visual brand with a refreshed design system for digital, print, social media, and sales environments. Distributed new visual brand guidelines and presentation templates to over 4,000 employees in 61 locations globally.
  • Negotiated new vendor contracts for image and video acquisition with a savings of $20,000.
Digital / Internet Marketing Manager

Working with the Global COO and CMO, the objective was to improve website SEO, generate organic growth and identify ways to promote our thought leadership across our digital channels. Create and implement online marketing strategies to promote our thought leadership and marketing content under the newly created insights page on the website, and LinkedIn. Led cross-functional team to manage the acquisition of content and editorial calendar.

  • Landing pages hosting new thought leadership content were promoted across social media, LinkedIn corporate page and averaged reposting 20 times on LinkedIn by professionals.
  • Quantitative results of our cross-pollination across all digital efforts, website’s search ranking, and organic traffic increased from 1,000 unique views to 3,000 over 6 months.
Interim Marketing Business Partner for Legal and Compliance teams

Worked with Legal to identify any areas of marketing that might infringe on legal requirements for collecting and storing clients’ digital information.

  • Managed and deployed the TrustArc privacy consent tool one month ahead of schedule to all global public-facing sites, complying with each region’s new privacy regulation requirements.
  • Trademarking and Branding: Work with cross-functional internal business departments and Legal to identify which products or services should be trademarked versus service marked.
  • Developed a process for trademark qualifications and naming governance, creating a cross-functional brand committee made up of key executives and the Chief Marketing Officer to maintain compliance.

 

Marsh | 3/2007 – 1/2017

Senior Designer – Art Director, Assistant Vice President |4/2008 – 1/2017

A worldwide professional services, risk management, and insurance brokerage firm. Served on the brand governance committee for Marsh and its parent company, MMC. Managed the budget for production costs and freelance artists. Led cross-functional teams to create messaging and develop concepts for advertising campaigns. Established national production guidelines for all internal and external print collateral. Directed the global implementation and launch of new identity branding across 60 countries. Created a signature system within the identity to differentiate Marsh from its sister companies, while retaining the overall family brand.

  • Developed and deployed a new visual brand for Marsh & McLennan Agency (MMA) and a visual design system for new acquisitions that leveraged preexisting brand equity while adopting MMA’s.
  • Oversaw design and production of all creative materials with a team of 16 designers.
  • Art directed and managed creative requirements for print collateral, trade show booths, and environmental spaces. Developed with cross-functional teams and concepted with stakeholders such as sales, finance, production managers, and legal.
Lead Designer                                                                                                 3/2007 – 4/2008

Redesigned Marsh’s marketing templates for print and digital mediums. Designed and set print specifications for high-end event collateral, annual reports, and B2B marketing pieces.

  • Managed and art-directed external freelance artists on a by-project basis.

NYC Commission of Human Rights | 3/2006 – 11/2006

Lead Designer

Enforcement of the Human Rights Law, educating the public and encouraging positive community relations.

  • Designed all external communications including booklets, posters, postcards, and brochures for specific demographics.
  • Designed and collaborated in the deployment of Mayor Bloomberg’s multicultural “One City” campaign, which was widely distributed throughout New York’s five boroughs.
  • Managed program and photo licenses and negotiated printing costs for promotional assets.

Jessica Weber Design | 2/2004 – 8/2004

Freelance Graphic Designer

Design firm specializing in work for not-for-profit institutions.

  • Designed and collaborated on a typeface for The City College of New York for use in newsletters and publications.
  • Contributed to the design of wayfinding systems and design proposals for Baruch College.
  • Designed custom letterhead logos and lockups for The Julliard School of Music.

Education

Parsons School of Design – New York, NY, Bachelors of Fine Arts, Communication Design, 2005.

Areas of Expertise

  • Project Management
  • Design Team Leadership
  • Budget Management
  • Strategic Planning
  • Customer Experience
  • Problem Resolution
  • Adobe Experience Manager
  • User Experience (UX)
  • HTML & CSS
  • Production Coordination
  • Vendor Management
  • Adobe Creative Cloud
  • Creative Strategy
  • Digital media