Looking to elevate our marketing campaigns and advertisements, I came up with the new tagline “Turning Risk Into Success.” Together with my team, we designed a series of 4 advertisements and an elaborate lockup. We designed the campaign for multiple mediums, including print, digital, banners, billboards, and environmental graphics.
Together with the CMO and our editorial team, we crafted support messaging and juxtaposed it with stunning visuals. Guy Carpenter used the campaign globally from 2018 through 2019.
