PCI’s Annual Meeting is the largest gathering of property and casualty insurance executives in North America. Guy Carpenter’s main messaging for the event was Adaptation + Opportunity = Growth. Using that theme, custom artwork was developed for use on popup banners, booth backdrops, demo stations, and exhibit areas.
The visual style was influenced by Guy Carpenter’s visual brand, using black and white photography juxtaposed with bright colors and strong typography. Each color swash is made up of varying shades and effects to give them more dimension.