Guy Carpenter’s Website Redesign

The challenge was to increase organic traffic to guycarp.com and increase conversion rates. After conducting a SWOT analysis on Guy Carpenter’s website and analyzing how it positioned itself online, I looked at ways to drive traffic to the site, improve the user experience, and better manage its SEO.

Using the collected information, my team redesigned guycarp.com to allow the company to use its site to launch marketing campaigns. To increase and maintain site traffic, we launched GC Insights to help promote Guy Carpenters thought leadership and cross-pollinate articles from their corporate blog and sister companies. Site navigation was cleaned up and designed to be more deliberate. The new site was designed and coded to work on the Adobe Experience Manager platform.