In 2011/2012, Marsh & McLennan underwent a global rebrand led by Lippincott, establishing a new set of core visual elements across its operating companies.

Partnering with the Marsh branding committee—including the Global Creative Director and a distributed team across London, Manila, and Sydney—I helped define and build a distinctive identity for Marsh within this system. I developed the visual language by interpreting and extending the core brand elements—creating a flexible framework that differentiated Marsh from its sister companies—Mercer, Guy Carpenter, and Oliver Wyman—while maintaining a cohesive family structure.

I also authored the visual guidelines, codifying the system into clear, scalable standards to ensure consistency across global teams and touchpoints. The identity was implemented across print, digital, and motion, establishing a unified and adaptable brand presence worldwide.