OneMarsh was a new business initiative designed to bring new efficiencies and streamline the process of its core brokerage client offerings. The objective was to create a dynamic mailer to build excitement and clearly communicate the announcement while guiding clients through the story in an engaging way.

Collaborating with key stakeholders, I designed an intricate four-panel, die-cut piece that revealed the message step-by-step, creating an intuitive and interactive experience. Each panel unfolded the narrative, helping clients easily understand the value of the new offering.

The mailer was produced alongside a personalized, design-forward letter from leadership and distributed to over 5,000 clients, generating awareness and excitement around the OneMarsh initiative.