Designed and art directed the redesign of guycarp.com to address two priorities: increasing organic traffic and improving conversions. A SWOT analysis of the existing site and its online positioning informed the design, which focused on clearer navigation, content discovery, and better SEO management.

The redesign gave Guy Carpenter a platform for launching marketing campaigns and introduced GC Insights, a home for its thought leadership that pulls articles from its corporate blog and sister companies into one place. I simplified the navigation so content was easier to find, and GC Insights added new articles regularly to bring visitors back. The site was built on Adobe Experience Manager.